08Point of view
Ideas for deciding better.
Short notes that come out of everyday work with customers, data and teams. They are not recipes: they are questions worth asking before the next decision.
Three starting principles
- 01
Activity is not progress.
More campaigns, tools and processes do not automatically create a better business.
- 02
Customer problems rarely belong to one department.
Companies see functions. Customers experience the whole system.
- 03
Strategy only matters when execution changes.
A decision that changes neither behaviour, systems nor outcomes is only a presentation.